Retailers shift their ad spending from TV, radio and print ads to digital ads.
British Telecommunications has formed BT Fresca as a new e-commerce technology and services unit through the acquisition of Fresca Limited. Fresca brings BT more than 20 retailer clients. Terms were not disclosed.
British Telecommunications plc has formed BT Fresca as a new e-commerce technology and services unit through the acquisition of Fresca Limited. Fresca brings BT more than 20 retailer clients. Terms were not disclosed.
The new BT Fresca, based west of London in High Wycombe, Buckinghamshire, will operate as a part of BT Expedite, the retail specialist division of British Telecommunications. BT Expedite provides a suite of retail enterprise software applications that cover product planning and sourcing, merchandising, sales analytics, customer relationship management, network infrastructure and professional services. The Fresca commerce platform also provides comprehensive retail operations software that supports areas such as order management, call center support, fulfillment, content management and promotions management in a multi-channel environment.
“Through its existing products Fresca gives BT Expedite a full suite of solutions to support multi-channel retailing,” says Helen Slaven, CEO of BT Expedite. “Fresca brings to us a strong product set and one of the sector’s leading experts in online retailing. We look forward to working with retailers as their multi-channel strategies develop.”
BT Fresca’s clients include Mosaic Fashions (Oasis, Karen Millen, Warehouse, Shoe Studio, Principles and Coast), Thomas Pink, Great Little Trading Co., Habitat, Moss, Phase Eight, Whistles and Harvey Nichols.