January 28, 2008, 12:00 AM

Sears appoints a new SVP to restructure its online business

Sears Holdings has appointed Jim Barr, former general manager of MSN Shopping, as the senior vice president in charge of the company’s newly revised online business channel. Sears also named Bruce Johnson as interim CEO to replace Aylwin B. Lewis.

Just a week after announcing an internal restructuring, Sears Holdings Corp. is naming a new head of e-commerce and an interim CEO.

The company is announcing internally today that Jim Barr, previously the general manager of MSN Shopping on MSN.com, is now the senior vice president in charge of Sears’ newly revised online business. The company’s e-commerce sites include Sears.com and Kmart.com. “Jim will be responsible for leading a new organization focused on innovative business architecture design, merchandising planning/operational development and technology solutions integration,” the company says.

Paul Miller, who joined Sears as senior vice president of direct commerce in November 2006 from Williams-Sonoma Inc., will report to Barr, the company says.

Barr joins Sears from Mircosoft Corp. For the past seven years Barr has managed the MSN shopping network. He also worked as general manager of business development for MSN.

Sears, No. 7 in the Internet Retailer Top 500 Guide, announced on Jan. 22 that its new decentralized corporate structure will be built on five types of business units that enable each organization to focus on their core categories and capabilities: operating businesses, support, brands, online and real estate.

Sears also appointed Bruce Johnson, executive vice president, supply chain and operations, to the additional role of interim chief executive officer and president. Johnson will replace CEO Aylwin B. Lewis, who will leave the company as of Feb. 2, at the end of the company`s fiscal year.

The search for a new full-time CEO is underway, the company says.

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