January 28, 2008, 12:00 AM

MyBuys gets a new vice president of marketing

MyBuys, a personalized product recommendations technology and services vendor, has appointed Lisa Joy Rosner vice president of marketing. Rosner will oversee the company’s key marketing initiatives.

MyBuys, a personalized product recommendations technology and services vendor, has appointed Lisa Joy Rosner vice president of marketing. Rosner has 16 years experience creating, leading and executing marketing strategies in the technology sector.

Before joining MyBuys, Rosner was vice president of worldwide marketing at BroadVision Inc., a provider of personalized e-commerce solutions. During her four-year tenure, she re-launched the company, introduced three new product lines into the global market and was part of the executive team that returned the company to profitability, MyBuys reports.

At MyBuys, Rosner will oversee the company’s key marketing initiatives, including brand management, corporate communications and market development.

“Lisa, who is a proven leader in the e-commerce and online marketing space, knows the issues our clients face and we’re confident she will use her experience to help accelerate growth for both our market and our company,” says Bob Cell, CEO of MyBuys.

Rosner also was vice president of marketing at DecisionPoint Applications and launched Market-Touch Corp. And she has served in senior business development, marketing and education management roles at Brio Technology, SGI and Oracle Corp.

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