Retailers shift their ad spending from TV, radio and print ads to digital ads.
AG Interactive, which manages American Greetings’ online greeting card business, says its Kiwee social expressions site has signed up 1 million members who use postcards, widgets and emoticons to dress up their instant messages.
AG Interactive, which manages American Greetings Corp.’s online greeting card business, says its Kiwee social expressions site has signed up 1 million members who use postcards, widgets and emoticons to dress up their instant messages.
Since its July 2007 launch Kiwee.com has logged 500 million graphics downloads, the company says, that customers in their teens and early twenties use along with content on social networking sites such as Facebook.com and MySpace.com. The graphics also work on instant messaging services such as AOL Instant Messenger and Microsoft Windows Live Messenger.
Kiwee’s social expression content is free and includes postcards, graphics, emoticons – such as smiley faces -- winks, display pictures, widgets and backgrounds for all major online communications platforms including Facebook, MySpace, Piczo, Multiply, Windows Live Messenger, Yahoo Messenger and AOL Instant Messenger.
Kiwee, which is pronounced like the word describing the fruit and the bird, is adding about 14,000 new members daily, says AG Interactive, which is No. 150 in the Internet Retailer Top 500 Guide. The site has tripled its number of unique visitors and page views from December to January, the company says, and features more than 6,000 graphics items, many of which can be customized by adding text, color and photographs.
“The teen and twentysomething demographic communicates with friends and family immediately on whatever platform reaches them fastest, and we provide expressive content that isn’t available anywhere else on the Internet today,” says Rajiv Jain, senior vice president and general manager for Kiwee.
Dan Miller, vice president, product management at American Greetings, will speak at Internet Retailer Web Design ’08 Conference, Jan. 30-Feb. 1 in Miami, in a session titled How to keep a design fresh.