January 9, 2008, 12:00 AM

Retailers deliver consistent response times during the holidays

At 2.68 seconds Scholastic.com gave shoppers the fastest high broadband access time among big web retailers in December, says Gomez Inc.

At 2.68 seconds Scholastic.com gave shoppers the fastest high broadband access time among big web retailers in December, says Gomez Inc.

Scholastic.com was followed by Dell.com (3.25 seconds), Zappos.com (3.75 seconds) and JCPenney.com (4.23 seconds). Using a dial-up connection, Scholastic.com also provided the fastest site response time at 33.18 seconds.

In December, a shopper with a high broadband connection could access a Top 50 retail site in 6.31 seconds, compared with 15.26 seconds for a low broadband connection and 57.36 seconds for dial-up.


Top 50 Web Site Performance Index: Response Time
December 01 , 2007 - December 31 , 2007
Response Time (seconds)

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Rank Retailer Dial Up Low Broadband High Broadband
1 Scholastic 33.18 6.64 2.68
2 Dell 40.32 8.69 3.25
3 Zappos 40.24 9.23 3.75
4 J. C. Penney 41.03 9.72 4.23
5 PC Connection 36.65 9.35 4.31
6 Victorias Secret 55.82 11.89 4.36
7 Musicians Friend 62.68 12.78 4.42
8 Macys Store 42.49 10.78 4.49
9 Office Depot 40.92 10.66 4.67
10 L. L. Bean 60.02 13.20 4.68
11 Saks Fifth Avenue 39.65 9.96 4.77
12 Overstock 41.20 11.43 4.85
13 Chadwicks 47.99 11.21 4.92
14 Footlocker 57.35 12.82 4.96
15 The Home Depot 57.80 13.30 4.98
16 Nordstrom 37.86 11.35 5.10
17 Sony Style 69.64 17.15 5.32
18 HSN 52.56 12.84 5.39
19 Circuit City Home 70.87 16.40 5.53
20 Netflix 45.52 12.30 5.71
21 Wal-Mart 67.99 15.52 5.74
22 Coldwater Creek 40.62 10.99 5.82
23 Avon Shopping 49.95 13.87 5.87
24 Sears 55.75 13.92 5.92
25 Costco 66.16 14.89 6.06
26 Williams-Sonoma 47.50 14.35 6.09
27 FTD 62.46 14.61 6.13
28 Staples 61.69 15.24 6.22

ABOUT TRUST ONLINE

Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.

— Wal-Mart global e-commerce chief Neil Ashe
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