December 31, 2007, 12:00 AM

Multi-channel CRM

(Page 2 of 2)

More complex tools such as knowledge management software on up to turnkey CRM systems can range from several hundred thousand to several million dollars. Some analysts and vendors believe it’s time for retailers to invest in cross-channel CRM technology. “We’re we not asking them to get rid of legacy systems, but to automate the way they interface with customers after they become customers,” says Talisma’s Vetras. “That’s where they need to invest.”

billb@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Jeff Oxford / E-Commerce

Is your SEO ready for Q4 2016?

Changes to Google’s ranking scheme puts more emphasis on serving mobile shoppers well. Links and ...

FPO

Bart Mroz / E-Commerce

What online shoppers want

They want mobile shopping to be easy, are open to trying buying on social networks ...

Advertisement