December 18, 2007, 12:00 AM

Traffic to e-commerce sites was up 10% last week, Nielsen says

That`s compared to the same week last year. Flowers and gifts was the fastest-growing category, up 29% over last year followed by beauty at 11% and shoes at 10%, according to web metrics firm Nielsen Online.

Traffic was up 10% last week compared to the same week a year ago to the 120 e-commerce sites tracked by Nielsen Online for its Holiday eShopping Index. The fastest-growing categories last week were flowers and gifts, up 29% from last year, beauty, up 11%, and shoes, ahead 10%.

The busiest shopping day so far was Monday, Dec. 10, when 34.9 million consumers visited e-commerce sites, 7% more than did so on the Monday after Thanksgiving.

The fastest-growing web site for the week that ended Dec. 9 was that of audio products manufacturer Bose, according to Nielsen. Here are the 10 fastest-growing sites in terms of traffic, showing traffic for the week ended Dec. 2, for the week ended Dec. 9 and percentage growth week over week. Traffic is expressed in terms of unique visitors, in millions.

  • Bose, 606, 1,362, 125%
  • Sephora, 924, 1,869, 102%
  • Lillian Vernon, 902, 1,535, 70%
  • Oriental Trading Company, 947, 1,606, 70%
  • Sony Style, 558, 940, 68%
  •, 921, 1,542, 67%
  • Vistaprint, 1,347, 2,110, 57%
  • Bath & Body Works, 601, 906, 51%
  •, 680, 980, 44%
  • Dick’s Sporting Goods, 1,116, 1,527, 37%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)

In other holiday-related news, 64% of online shoppers plan to purchase video game consoles, games and accessories in the next year, and 71% of those buyers plan to spend more than $50 on video game paraphernalia this year, according to a survey of 3,309 online shoppers by comparison shopping site 55% of respondents say they favor video game consoles in the $100 to $300 range and that game selection is the most important criterion in choosing a game console.

comments powered by Disqus




From The IR Blog


Jason Miller / E-Commerce

Six steps to take to make your site ready for the holidays

Images, tags and mobile performance are among the key areas to focus on in the ...


Anna Buchalova / E-Commerce

Four e-commerce metrics that can help increase ROI

Many e-retailers focus on conversion rate, but here are four less-obvious ways to analyze your ...