December 17, 2007, 12:00 AM

Channel Intelligence names Ron Sparks vice president of development

Channel Intelligence, which connects manufacturers and retailers through e-commerce portals, has named industry veteran Ron Sparks to head up development of its suite of retail data-feed management software.

Channel Intelligence Inc., which connects manufacturers and retailers through e-commerce portals, has named industry veteran Ron Sparks to head up development of its suite of retail data-feed management software.

Sparks, who joined Channel Intelligence in June 2006 as program manager for the client engineering team after working for retail organizations including Blockbuster Online, will serve as vice president of SellCast development, leading ongoing improvements to the company’s SellCast Retailer Solutions suite of software.

“Ron’s deep understanding of e-commerce along with his extensive development and management experience in ‘n-Tier’ service-oriented development projects make him the perfect fit for driving the creation of rich solutions for retailers in our SellCast product line,” says chief technology officer Robert Sefick.

“SellCast leverages state-of-the-art technologies to optimize, syndicate and service leading retail brands into various online channels,” Sparks says. “I look forward to leveraging my experience while providing guidance to our development teams to ensure we continue to drive the growth, innovation, and revenue of the SellCast product line.”

Prior to Channel Intelligence, Sparks worked for 17 years developing software for such organizations as Blockbuster, VarsityBooks.com, First American Corp. and the U.S. Army National Guard.

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