December 11, 2007, 12:00 AM

CBS TV network launches CBSstore.com with Delivery Agent

Fans of classic TV shows like “I Love Lucy” as well as current entertainment and news programs from CBS can now purchase on CBSstore.com DVDs of the programs and products like toys, coffee mugs and baseball caps branded by their favorite show.

Fans of classic TV shows like “I Love Lucy” as well as current entertainment and news programs from CBS can now purchase on CBSstore.com DVDs of the programs and products like toys, coffee mugs and baseball caps branded by their favorite show.

Developed and managed by e-commerce technology and services provider Delivery Agent Inc., which specializes in deploying retail sites for entertainment companies, CBSstore.com offers souvenirs as well as copies of products worn or used by characters on CBS TV shows.

“Delivery Agent’s ability to create a state-of-the art digital shopping environment provides a tremendous opportunity for us to enhance the viewer experience,” says Elizabeth Kalodner, executive vice president and general manager, CBS Consumer Products. “Growing our e-commerce capability is consistent with our overall vision for an expanded online presence for all our content.”

Delivery Agent, which provides all order fulfillment as well as e-commerce technology, also operates SeenOn.com, where visitors can now find and purchase items worn or used by characters on CBS TV programs as well as on programs from several other TV networks.

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