December 6, 2007, 12:00 AM

Holiday e-commerce sales up 17%, as growth slows after Thanksgiving surge

E-commerce spending totaled $45 billion from Nov. 1 through Dec. 2, up 17% from the same period last year, reports comScore. After a strong start to the week after Thanksgiving, including four days with sales above $700 million, sales tailed off.

After spending heavily on Thanksgiving and the four days that followed, consumers pulled back at the end of last week, leaving the holiday e-commerce season up 17% over last year, the same growth as recorded in the first three weeks of November, according to web measurement firm comScore Inc. Overall, from Nov. 1-Dec. 2, consumers spent more than $14 billion online, comScore says.

The single biggest shopping day of the holiday season was the Monday after Thanksgiving, when shoppers made $733 million in online purchases, up 20.6% from last year’s Monday following Thanksgiving, which comScore and others have dubbed Cyber Monday.

“This most recent week started strong as consumers spent $733 million on Cyber Monday, which was followed by three consecutive days where spending surpassed $700 million,” says comScore chairman Gian Fulgoni. “However, strong sales subsided towards the end of the week, eventually resulting in a 17% gain versus the corresponding time period last year-in line with the growth rates we’ve experienced for the season-to-date.”

For January through October, U.S. e-commerce sales totaled $93.6 billion, up nearly 21% from $77.5 billion through the first 10 months of 2006. ComScore projects November-December spending will grow 20% year over year to $29.5 billion.

Video games, consoles and accessories was the fastest-growing online sales category during the Nov. 1-Dec. 2 period, 145% above last year. Here are the 10 fastest-growing product categories for online sales during the holiday season so far, with the percentage growth over last year:

  • Video Games, Consoles & Accessories, 145%
  • Furniture, Appliances & Equipment, 45%
  • Sports & Fitness, 30%
  • Toys, 17%
  • Consumer Electronics, 17%
  • Books & Magazines, 17%
  • Apparel & Accessories, 16%
  • Computer Hardware, 15%
  • Music, Movies & Videos, 14%
  • Home & Garden, 14%

comments powered by Disqus




From The IR Blog


Brian Smyth / E-Commerce

How online retailers can price for profit in the age of data

The first step to eradicate price warfare in the retail industry is to widen the ...


Rob Garf / E-Commerce

The end of seasonal promotions and what it means for retailers

Retail sales vary relatively little between January and October as consumers buy when it’s convenient ...