The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
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For the connoisseur who knows what she wants, Wine.com provides more sophisticated research tools. When a winery introduces a new wine, for instance, she can view that winery’s history of vintage ratings. “We help customers identify good new wines before they sell out,” Bergsund says. “That’s something you can’t do in a store.” Back to Top