November 30, 2007, 12:00 AM

Computers/Electronics Figuring out needs and moving on

(Page 5 of 5)

Another unusual feature about this electronics site is that its parent company also operates online retail sites that sell golf equipment and travel. And while it might appear that these three products are dissimilar, Boudreau says he has found synergies that allow cross marketing. "There is an 80% overlap in our customer lists," Boudreau says. "The products may be different, but the customer demographics are not. The same people who buy high-end electronics often golf and like to travel." Back to Top

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jodi Beuder / E-Commerce

Five customer service imperatives for Internet retailers

Based on an analysis of customer service data, Impact Learnings Systems highlights five areas e-retailers ...

FPO

Mark Burnette / E-Commerce

Key takeaways from the Target settlement for retailers

Online retailers should move from SSL to stronger Transport Layer Security technology. All companies should ...

Advertisement