November 30, 2007, 12:00 AM

Computers/Electronics Figuring out needs and moving on

(Page 5 of 5)

Another unusual feature about this electronics site is that its parent company also operates online retail sites that sell golf equipment and travel. And while it might appear that these three products are dissimilar, Boudreau says he has found synergies that allow cross marketing. "There is an 80% overlap in our customer lists," Boudreau says. "The products may be different, but the customer demographics are not. The same people who buy high-end electronics often golf and like to travel." Back to Top

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Cynthia Price / E-Commerce

4 tips for improving email marketing results

Every piece of data you collect can help you serve your audience exactly what they ...

FPO

Bart Mroz / E-Commerce

How smaller retailers can utilize data as effectively as Amazon

Smaller companies have more constraints, but once they set priorities can still benefit greatly from ...

Research Guides

Advertisement