In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
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Another unusual feature about this electronics site is that its parent company also operates online retail sites that sell golf equipment and travel. And while it might appear that these three products are dissimilar, Boudreau says he has found synergies that allow cross marketing. "There is an 80% overlap in our customer lists," Boudreau says. "The products may be different, but the customer demographics are not. The same people who buy high-end electronics often golf and like to travel." Back to Top