Retailers shift their ad spending from TV, radio and print ads to digital ads.
Web site consistency stayed even among big web retailers in October with Gomez rating 22 merchants “excellent.”
Web site consistency stayed even among big web retailers in October with 22 merchants achieving a consistency rating of “excellent,” according to Gomez Inc.
In October, 18 retailers received a rating of “good,” eight got “fair” and three received “poor.”
The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes out are combined to create each retailer’s consistency rating, Gomez explains.
In October, the top 50 retail web sites had an average site availability rate of 98.54% and an overall consistency average of “good.”