The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
PC Universe Inc. is launching a new platform that gives shoppers in select markets the ability to order installations or other technical services at the same time they complete a purchase of a new computer. The service is live in six states.
PC Universe Inc., operator of PCUniverse.com, is launching a new platform that gives shoppers in select markets the ability to order installations or other technical services at the same time they complete a purchase of a new computer.
The new web enhancement, which went live on Nov. 7, gives shoppers living in Florida, Nevada, Massachusetts, New Hampshire, California and Tennessee the option to select a tech services wizard. The wizard guides the shopper through a series of questions about the equipment to be purchased, the number of end users, and the customer’s computer environment and business processes.
Once all the questions have been answered, the shopper can then schedule an installation or other technical services for a time that is convenient for them. The required technician or engineer is dispatched once the computer equipment arrives at the customer`s location. To enhance customer service, each scheduled service or installation is managed by a PC Universe service advisor. “PC Universe is making the process of buying technology easier and more convenient,” says co-founder and president Tom Livia. “Providing our customers with a way to buy products as well as design, buy and schedule technical services all online is a crucial step in that direction."
Though the new service is only available in a few states, eventually PC Universe, No. 360 in the Internet Retailer Top 500 Guide, will make it a national program. About 11,000 certified technical specialists are affiliated with the new service program, says PC Universe.