CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
The leading online retailer is replicating a promotion from last holiday season in which customers vote on which special offers they want most. There will be a total of six rounds, with three items on the ballot each time.
Reprising a promotion introduced last holiday season, Amazon.com announced today it will let customers vote on which discounts they most want to see offered.
There will be six rounds, with three offers in each. For instance, Amazon customers can vote between today and Nov. 20 on whether they want special discounts on video game consoles from Nintendo, Sony or Microsoft. 1,000 pieces of the winning console will be sold for as little as $79, Amazon says. Codes entitling a customer to buy the item at a special price will be distributed to those who vote for the most popular item, while other voters will be selected to buy the items they backed at somewhat higher prices.
Other products offered in the promotion include digital cameras, electronic toys, DVD players, laptop computers and high-definition TVs.
“Amazon Customers Vote is a fun way to allow customers to choose the deals they want for the holiday season,” says an Amazon.com spokesman.
Amazon.com is No. 1 in the Internet Retailer Top 500 Guide.