The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Snyder, who has been senior vice president of merchandising and marketing, will add responsibility for retail operations, including e-commerce. Two other executives also were promoted as the retailer of outdoor gear realigns its executive team.
Pat Snyder, who has been senior vice president of merchandising and marketing at Cabela’s Inc., has been given the additional responsibility of heading up retail operations, including the outdoor gear retailer’s e-commerce and catalog operations. Snyder has been with Cabela’s since 1981.
Cabela’s, No. 80 in the Internet Retailer Top 500 Guide, also promoted two other executives as it realigns its executive team.
Michael Callahan, currently senior vice president of retail operations, will assume the new title of senor vice president of business development and international operations. The 18-year company veteran will be responsible for Canadian operations, mergers and acquisitions, and industry and government relations.
Brian Linneman, currently vice president and chief operating officer, has been named senior vice president of global supply chain and operations. Linneman, who has been with Cabela’s since 1999, will add merchandise planning, inventory control, the company’s outdoor adventures unit and customer relations to his current duties.
Taking full advantage of Cabela’s powerful multi-channel business model requires the steady and experienced leadership of a knowledgeable and well-trained group of executives,” says Dennis Highby, president and CEO. “These changes will best leverage the extensive experience and knowledge of Cabela’s management team as we plan for the future.”
Sidney, NB-based Cabela’s operates 23 U.S. stores and plans to open six more in the fourth quarter. The company also sells through cabelas.com and catalogs. The company reported revenue for the third quarter of increased 11.5% to a record $546.8 million compared to $490.5 million for the same period last year.