Retailers shift their ad spending from TV, radio and print ads to digital ads.
Barnes & Noble is now marketing books, CDs and DVDs on BlackBerry smart phones. The new “Barnes & Noble Storefront” results from an agreement with Digby, a mobile commerce service provider.
Barnes & Noble Inc. is now marketing books, CDs and DVDs on BlackBerry smart phones. The new “Barnes & Noble Storefront” results from an agreement with Digby, a mobile commerce service provider. All current Research In Motion BlackBerry smart phone customers can access the service.
The service features rich content, including full product descriptions and images of all products designed for BlackBerry smart phones, a mobile shopping cart with support for multiple products and vendors in a single order, calendar and address book integration, and secure transactions and password-protected buying, Barnes & Noble says.
“Consumers now have a fully stocked Barnes & Noble right on their BlackBerry with access to hundreds of thousands of products available for delivery in three business days or less,” says Marie J. Toulantis, BarnesandNoble.com’s CEO. “Digby on the BlackBerry delivers a convenient buying experience, available to our customers anytime and anywhere. With their help, we’re taking a leadership role in the development of this important distribution channel.”
Digby says it aims to simplify the mobile buying experience by combining rich content with an intuitive shopping process designed for mobile devices.
“The adoption of mobile as an important marketing and sales channel by Barnes & Noble and other name-brand retailers is validation that the time for mobile commerce has arrived,” says David Sikora, Digby’s CEO. “We’re looking forward to working closely with Barnes & Noble as they look to drive continued innovation in the mobile channel.”
The Storefront service is available for free download on all current BlackBerry smart phones and is updated daily with information on new releases, bestsellers and special promotions. Barnes & Noble is No. 33 in the Internet Retailer Top 500 Guide.