Retailers shift their ad spending from TV, radio and print ads to digital ads.
The appointment follows the acquisition of Zustek by private equity firm Investcorp Technology Partners. Zustek plans to pursue acquisitions in the digital marketing arena.
Al DiGuido, formerly CEO of e-mail marketing firm Epsilon Interactive, has been named CEO of Zustek Corp. The announcement follows the acquisition of Zustek by private equity firm Investcorp Technology Partners, which says that Zustek will now pursue acquisitions in the digital marketing arena.
“Zustek is well positioned to become the industry leader in digital marketing and we can’t think of anyone better to lead this charge than Al DiGuido,” says Alex Guira, managing director at Investcorp, the parent company of Investcorp Technology Partners. “Al’s strong leadership, vast experience in digital marketing, and proven record of growing smaller businesses into world-class entities makes him the right person to take Zustek to the next level.”
“The relationship between Zustek and Investcorp marks the beginning of an exciting new chapter for a company with already tremendous potential,” DiGuido says.
Ajay Shah, president of Zustek, said the influex of capital from Investcorp and addition of DiGuido to the executive team will allow the company to “pursue even more aggressive growth.”
Founded in 2001, New York City-based Zustek provides e-mail software and services. Investcorp Technology Partners focuses on small and mid-sized technology companies in North America and Europe, typically investing $15 million to $40 million in a company. Parent company Investcorp manages more than $13 billion in assets.