The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Target has introduced a gift and shopping list creation tool that can be used online or at in-store kiosks. Shoppers can browse products, create lists, add items or track items purchased, and share lists with family and friends.
Target Corp. has introduced a gift and shopping list tool that can be used online or at in-store kiosks. TargetLists is designed to enhance the process of creating or shopping from a list wherever consumers choose to shop. Accessible online at Target.com/targetlists, shoppers can browse products, create lists, add items or track items purchased, and share lists with family and friends. To browse and select items, list creators can scan an item’s barcode in-store or click on the item they want to add online.
Gift-givers can visit their local Target store to purchase gifts or shop from an online list where items can be purchased, wrapped and shipped. Target is No. 19 in the Internet Retailer Top 500 Guide.
To ensure gift recipients get what they want, they can add specific information about an item in the Comments section, offer general details to gift-givers about the items such as favorite colors or themes in the Message section, and add notes such as whether items are available exclusively online or in-store in the Notes section. List makers also can store future gift ideas, track items purchased, find other people’s lists, and e-mail their lists to friends and family.
Guests can make their lists open to public viewing or keep them private and accessible only with a user ID. In addition, there are no limits to the number or kinds of lists that guests can create.
“TargetLists is a unique tool for our guests who are either creating lists for their shopping needs or who want a little extra inspiration when choosing a gift,” says Gina Sprenger, senior vice president, merchandising. Shoppers also can access Club Wedd and Target Baby registries via the TargetLists web page and the in-store kiosks.