October 10, 2007, 12:00 AM

Quixtar.com offers the fastest dial-up connection

Using a dial-up connection, Quixtar.com provided the fastest site response time at 27.14 seconds in September. In September, a shopper with a high broadband connection could access a Top 50 retail site in 5.92 seconds.

Among big online retailers Dell.com provided the fastest high broadband access time in September, says Gomez Inc.

At 2.83 seconds Dell was followed by Zappos.com (3.49 seconds), Footlocker.com (3.83 seconds) and OfficeMax.com (3.89 seconds). Using a dial-up connection, Quixtar.com also provided the fastest site response time at 27.14 seconds.

In September, a shopper with a high broadband connection could access a Top 50 retail site in 5.92 seconds, compared with 13.95 seconds for a low broadband connection and 48.59 seconds for dial-up.


Top 50 Web Site Performance Index: Response Time
September 01 , 2007 - September 30 , 2007
Response Time (seconds)

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Rank Retailer Dial Up Low Broadband High Broadband
1 Dell 31.24 7.48 2.83
2 Zappos 32.30 8.51 3.49
3 Footlocker 40.51 9.59 3.83
4 OfficeMax 38.43 10.31 3.89
5 Victorias Secret 45.95 10.65 4.06
6 Macys Store 38.87 9.85 4.10
7 Scholastic 37.84 9.62 4.22
8 Saks Fifth Avenue 30.30 8.28 4.27
9 J. C. Penney 35.96 9.50 4.51
10 Coldwater Creek 35.90 9.78 4.57
11 L. L. Bean 39.26 10.66 4.57
12 Quixtar 27.14 10.44 4.62
13 Chadwicks 49.74 11.05 4.66
14 The Home Depot 48.43 11.96 4.73
15 FTD 43.69 11.11 4.80
16 Musicians Friend 54.01 12.86 4.88
17 Office Depot 32.94 10.58 4.91
18 Avon Shopping 34.53 11.30 5.03
19 Circuit City Home 58.42 13.88 5.21
20 QVC 65.01 15.48 5.35
21 1-800 Flowers 48.85 12.77 5.44
22 Nordstrom 38.02 11.88 5.45
23 Barnes & Noble 45.43 13.44 5.52
24 Sears 48.24 12.84 5.55
25 Sony Style 69.05 16.84 5.55
26 Drugstore 47.23 12.31 5.62
27 Overstock 36.85 12.55 5.72
28 Buy.com 55.28 14.49 5.80
29 Blue Nile 37.08 12.09 5.85

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Online retail is hard, grocery retail is really hard, so online grocery is, of course, really, really hard.

— Wal-Mart global e-commerce chief Neil Ashe
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