Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
Rebecca Wanta joins the electronics retailer from PepsiCo. In another move, Shari Ballard, who is responsible for U.S. web sites, adds responsibilities for Best Buy stores in the United States.
Best Buy Co. has announced several executive changes, including hiring a new chief information officer for North America and giving the head of U.S. web sites oversight of the company’s 872 U.S. stores.
Rebecca Wanta will take on the CIO position, coming over from PepsiCo where she had been global chief technology officer. She had previously held positions at Feld Group and Wells Fargo.
“Becky is a highly driven executive with a demonstrated track record in leveraging technology to its greatest advantage and transitioning organizations from technology-centered to customer-centered cultures,” says Robert Willett, CEO and CIO of Best Buy International.
The company also gave new responsibilities to Shari Ballard, who will remain responsible for U.S. web sites and customer service. Ballard has been promoted to executive vice president, Retail Channel Management, with oversight of the company’s U.S. stores.
“Shari has a compelling point of view about how we grow our business, community by community, store by store,” says Brian Dunn, Best Buy president and chief operating officer. “Whether it’s in person, on the phone or online, we want our customers to know that we are creating solutions just for them.”
Best Buy announced several other executive changes, all designed, the company says to “strengthen the company’s ability to draw insights from employees, customers and partners in order to provide excellent customer experiences and solutions; provide clear accountability for each element of the enterprise’s growth strategy; and place leaders with strong points of view on how to generate growth in roles where they can bring those ideas to life.”
Best Buy is No. 11 in the Internet Retailer Top 500 Guide.