September 28, 2007, 12:00 AM

Retailers continue to improve in-store pick-up

The latest study from The E-Tailing Group on in-store pick-up shows retailers are getting their act together—mostly.

With many consumers preferring to obtain products immediately and avoid shipping charges after researching and ordering online, multi-channel retailers are continuing to respond with more effective in-store pick-up programs, Chicago-based researchers and consultants The E-Tailing Group Inc. says in its “3rd Annual Buy Online/Pick-up In-Store Study.” “There is a concerted effort to deliver an integrated and holistic consumer experience along with supporting on-site and post-order communication as well as in-store follow-through,” the report says. Improvements range from more effective online store locator maps to more helpful employees and more prevalent same-day pick-up. The percent of time that the product was ready when the shopper arrived went down from 92% to 83%, however, and the report notes that only 13% of retailers include product barcodes in post-order e-mails to expedite in-store service.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Wendy Wallner / Mobile Commerce

How retailers can make their mobile apps ‘stickier’

An app should be the easiest way to make a purchase, and offer other benefits, ...

FPO

Emily Carrion / Mobile Commerce

5 ways retailers can spiff up their mobile apps for the holidays

Effective apps not only boost sales, they provide an easy way to obtain customer feedback.

Advertisement