The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
Online retailers are working hard to improve product detail pages, with 80% adding images and 76% conducting A/B tests of promotions, according to Part 2 of the State of Retailing Online report released in September by Shop.org and Forrester Research.
Online retailers are ready for something new, according to Part 2 of the State of Retailing Online report released last month by Shop.org and Forrester Research. 88% of the 150 retailers responding to the survey have prioritized improving product detail pages, with 80% adding online images and 76% conducting A/B tests of offers and promotions.
The report focused on marketing, web site features and multi-channel strategies. Other findings include:
l E-mailing to a retailer’s own list was the top marketing tactic, used by 91% of retailers. Pay-per-click advertising was next most common at 88%, followed by affiliate marketing at 67%, comparison shopping engines at 56% and search engine optimization at 51%.
l Search engines remained the top source of online customers, producing 30% of new customers. Affiliate programs, comparison shopping engines, e-mail campaigns and portals all showed small gains.
l The average retailer in the survey purchases 32,970 search terms for advertising purposes and pays 92 cents per click on those ads.