The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
Sears Holdings Corp. has launched an interactive shopping site where children aged 8-12, known as “tweens,” can create virtual images of themselves and try on different combinations of clothes.
Sears Holdings Corp. has launched an interactive shopping site where children aged 8-12, known as “tweens,” can create virtual images of themselves and try on different combinations of clothes. Shoppers can save their creations in a closet for future reference and print it out to take to a store. Sears is offering a 10% discount on purchases made from such printouts.
Sears calls its offering “E-Me” and is partnering with meez.com, a site where consumers can create 3-D images of themselves, and My Virtual Model, which creates technology that allows shoppers to try clothes on virtual models.
"The Sears E-Me is all about making back-to-school shopping easier for Mom and a lot more fun for kids," says Paul Miller, senior vice president of direct commerce for Sears. "The site also shows moms and kids that Sears has great looks for back-to-school, from The Cheetah Girls exclusive line and colorful camo skorts to hot jean looks and hoodies."
Children can submit their E-Me outfits to be rated by other site users. The site does not request personal information from users. Sears expects to add games and other interactive elements.