Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
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Web Site Hosting
Hosts with the most
Working with a web hosting company can be intimidating for e-retailers because they must trust someone else to provide and manage web site functions. If things go wrong, web retailers can feel helpless. The ideal web hosting company understands the business side of their world, retailers say. The providers cited most often in this category are Yahoo Inc., with 24 Top 500 clients, and GSI Commerce and RackSpace Managed Hosting, each with 17. Yahoo customers include SuperMediaStore.com (No. 217) and Danskin Inc. (No. 361). GSI and Rackspace clients include Zale Corp. (No. 189) and ivg Stores (No. 388), respectively.
Web Performance Monitoring
Who`s minding the store?
Retailers who operate physical stores can monitor most sales and operations by walking around or examining the books. That`s not so simple with web-based businesses, so merchants turn to providers like Gomez Inc., with 50 clients in the Top 500, and Keynote Systems Inc., with 36. Gomez customers include SonyStyle.com (No. 9), Walgreen Co. (No. 71) and Benchmark Brands Inc. (No. 205). Keynote clients include J.C. Penney Co. Inc. (No. 12), Sierra Trading Post Inc. (No. 95) and Panasonic Corp. of North America`s Panasonic.com (No. 158). Panasonic used Keynote technology this spring to test a sluggish checkout page and found a slowdown at certain times of the day. I.T. staff fixed the problem by re-architecting how back-end systems communicated with each other, says vice president of e-commerce Jeremy Dalnes.
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