Retailers shift their ad spending from TV, radio and print ads to digital ads.
Gaiam, an online and direct marketer to consumers interested in health and the environment, has been offering affiliate sites short previews of exercise DVDs and other videos promoting its products. Conversion rate is up 80%.
Gaiam, an online and direct marketer to consumers interested in health and the environment, has been offering affiliate sites for the past six months short previews of exercise DVDs and other videos promoting its products. Those videos have increased conversion rates 80%, says James Nardell, affiliate manager for AMWSO Co. Ltd., which operates Gaiam’s affiliate marketing program.
“If you have video, then your customers can see exactly what it is they’re getting,” Nardell says.
He says AMWSO has distributed roughly 20 videos, each about five minutes long. Some of the clips are short portions of exercise videos, while others explain products such as a weighted exercise vest and energy-efficient light bulbs. He estimates 300 to 400 of Gaiam’s more than 4,500 affiliates are displaying the videos on their sites. He would not disclose sales figures for the video program.
Affiliates obtain the videos from a dedicated page after inputting their affiliate number. The process creates a link that lets AMWSO track sales generated by the videos. Affiliates are paid a percentage of the sales.
Nardell says at least one other AMWSO client, Panda Software, is distributing a video to affiliate sites explaining the company and its security software.