In the next 17 months, it expects 10% of its B2B customers will be transacting on the web, an executive says.
The famed diamond supplier, which recently added e-commerce functionality to its U.S. web site promotes Hamida Belkadi to COO.
De Beers Diamond Jewellers, a famous name in diamonds that recently added e-commerce functionality to its U.S. web site, has promoted Hamida Belkadi to chief operating officer of U.S. operations.
Belkadi has been with De Beers since March 2005 as vice president of sales and marketing. She previously worked 18 years for luxury jeweler Cartier.
De Beers Diamond Jewellers, is a joint venture of De Beers, a South African company that has dominated the diamond trade for decades, and luxury goods supplier LMVH Moet Hennessy Louis Vuitton.