June 1, 2007, 12:00 AM

It’s only natural

(Page 3 of 3)

“If you can do well in natural it really helps you fund your other marketing campaigns,” Robertson says. “If you can get sales at a low ad cost ratio, then you can start using your marketing dollars toward buying more or more expensive paid terms, or spending more on e-mail or affiliate programs. It’s a really important program from the perspective of maximizing marketing dollars.”

mary@verticalwebmedia.com

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