June 1, 2007, 12:00 AM

It’s only natural

(Page 3 of 3)

“If you can do well in natural it really helps you fund your other marketing campaigns,” Robertson says. “If you can get sales at a low ad cost ratio, then you can start using your marketing dollars toward buying more or more expensive paid terms, or spending more on e-mail or affiliate programs. It’s a really important program from the perspective of maximizing marketing dollars.”


Click Here for the Guide to Providers of Search Engine Marketing Products & Services

comments powered by Disqus




From The IR Blog


Peter McLachlan / E-Commerce

What new mobile and online payment options mean for retailers

Apple Pay is now available for e-commerce sites and Google has released its Payment Request ...


Keith Anderson / E-Commerce

Maximizing the impact of online ratings and reviews

A Q&A with Darcy Reifenberger of BzzAgent.