June 1, 2007, 12:00 AM

Get smart

(Page 3 of 3)

Guitar Center also is planning to incorporate more supply chain data into its business intelligence system to produce reports on vendor performance. “We’ll be loading more things into business intelligence, including data in our logistics environment and distribution center, so we can come up with a vendor scorecard,” Zavada says.

Deploying and expanding a business intelligence system is not a quick and easy affair, however, and retailers need to be extremely careful to check that business intelligence reports are pulling and compiling accurate data. “Accuracy of data is crucial,” he adds. “If your people don’t believe the data, they won’t use it.”

Guitar Center took about nine months to design and deploy its system. “We did a lot of data preparation to make sure we were looking at real numbers,” he says.

The more a retailer users a business intelligence system, the more it discovers information it needs to pull from databases and correlate and analyze, experts say. “There’s an old saying about business intelligence,” Hagerty says. “It shines a bright light in dark spaces, so you keep learning lots of new things.”

paul@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Sven Hammar / E-Commerce

4 ways to keep customers from abandoning your shopping cart

Think of the 69% industry average cart abandonment rate as an opportunity to win incremental ...

FPO

Ralph Tkatchuk / E-Commerce

5 ways retailers can reduce shopping cart abandonment

There are steps web merchants can take all along the path to purchase that can ...

Advertisement