Retailers shift their ad spending from TV, radio and print ads to digital ads.
While auto dealers have recognized the Internet as a prime marketing venue, many consumers still don’t understand how to use the web to research and buy vehicles.
While auto dealers have recognized the Internet as a prime marketing venue, many consumers still don’t understand how to use the web to research and buy vehicles. AutoTrader.com is hoping to remedy that with its sponsorship of automotive programs on Spike TV, a cable channel that is part of Viacom International Inc.
AutoTrader.com will sponsor Spike TV’s PowerBlock programs Horsepower TV, Trucks!, Xtreme 4X4 and MuscleCar. Host Courtney Hansen will show viewers how to purchase a truck on AutoTrader.com, then have the Powerblock Tech Team customize it. It will then be for sale on AutoTrader.com.
During the program, Hansen searches the inventory of vehicles for sale on AutoTrader.com and to find a truck for the project. After the customization, she shows viewers how to list the truck for sale on AutoTrader.com and how to choose a display package, price the vehicle, post multiple photos and provide a detailed description.
The buyer of the truck will receive possession of it on-air. Proceeds from the sale will be donated to Spike`s True Dads Charitable programs.
Spike TV reports that PowerBlock attracts 5 million viewers per weekend with a concentration of men aged 18 to 34. AutoTrader.com has more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners.