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E-commerce sales for NBTY Inc. dropped by 13.9% in the second quarter, while total sales rose 5.4%. The company says the close of a successful promotion accounted for the drop in direct marketing sales for its direct response/Puritan’s Pride operation.
E-commerce sales for NBTY Inc. dropped by 13.9% in the second quarter while total sales rose by 5.4%.
For the quarter e-commerce revenue totaled $17.3 million, down from $20.1 million in Q2 2006. At the same time total net sales in Q2 rose to $508 million from $482 million in the same quarter in the previous year.
The web represented 36% of total direct sales in the second quarter, up slightly from 33% in Q2 2006. Revenue for the company’s direct response/Puritan’s Pride operations for the second quarter of 2007 decreased 21% to $48 million from $61 million in Q2 2006. “There was a shifting of sales due to a highly promotional offering in the fiscal first quarter of 2007,” says NBTY, No. 148 in the Internet Retailer Top 500 Guide. “Customer demand was substantially lower in this fiscal second quarter.”
Despite the drop in web sales, NBTY still sees the Internet as its fastest-growing direct sales channel. “Puritan’s Pride views the Internet as the driver of future growth and is incorporating new technologies to expand this business,” the company says. “NBTY continues to increase the number of products available via its catalog and web sites.”
NBTY is a marketer and distributor of a broad line of nutritional supplements in the U.S. and overseas. The company’s brands include Nature’s Bounty, Vitamin World, Puritan’s Pride, Holland & Barrett, Rexall, Sundown, MET-Rx, WORLDWIDE Sport Nutrition, American Health, GNC (UK), DeTuinen, LeNaturiste, SISU and Solgar.