May 4, 2007, 12:00 AM

With 10% growth in visitors, eBay continues to lead shopping/travel sites

Unique visitors to eBay grew 10% in March from a year earlier to 61 million, keeping eBay atop the heap of shopping and travel web sites, Nielsen/NetRatings reports.

The eBay juggernaut just keeps rolling. Unique visitors to eBay grew 10% in March from a year earlier to 61 million, keeping eBay atop the heap of shopping and travel web sites, according to Nielsen/NetRatings. In fact, eight of the 10 sites experienced growth in March over a year ago, with only Shopzilla, with an 8% decline, and Dell, down 15%, suffering losses.

The top 10 shopping and travel sites in March with unique visitors this year, unique visitors a year ago (in millions), and percent growth, according to Nielsen/NetRatings, were:

  • eBay, 61.07, 55.57, 10%
  • Amazon, 42.06, 40.72, 3%
  • Target, 21.76, 18.57, 17%
  • Wal-Mart Stores, 19.81, 18.62, 6%
  • Shopping.com Network, 18.40, 18.00, 2%
  • Shopzilla.com Network, 17.57, 19.10, -8%
  • Expedia, 17.32, 16.39, 6%
  • Orbitz Worldwide Network, 15.71, 11.91, 32%
  • Travelocity, 14.42, 13.60, 6%
  • Dell, 14.05, 16.46, -15%

(Unique visitors count only once each shopper who came to a site, no matter how many time that shopper visited.)

 

Nielsen/NetRatings’ AdRelevance report also ranks online consumer goods advertisers in terms of impressions. The top 10 (in millions of online impressions) were:

  • PepsiCo Inc., 545.97
  • Hydroderm Beverly Hills, 435.18
  • The Coca-Cola Co., 405.64
  • Altria Group Inc., 371.69
  • Limited Brands Inc., 262.04
  • The Procter & Gamble Co., 248.48
  • Unilever, 232.43
  • iQ Cosmetics, 219.01
  • Heineken N.V., 217.01
  • The Clorox Co., 211.53

 

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