Retailers shift their ad spending from TV, radio and print ads to digital ads.
Adobe Systems Inc. has agreed to acquire Scene7 Inc., a provider of rich media for web sites, much of it built on Adobe platforms. Scene7 says it will benefit from a closer working relationship with Adobe and Adobe’s credibility in the market.
Adobe Systems Inc. has agreed to acquire Scene7 Inc., a provider of rich media for web sites, much of it built on Adobe platforms. Terms of the deal were not disclosed. The companies say that Scene7 will remain intact. Scene7 CEO Doug Mack will become vice president, creative solutions services at Adobe.
Mack says Scene7 and its customers will benefit from the transaction in that Scene7 will have direct access to the inner workings of Adobe platforms. Until now, Scene7 has built its products as an outsider to Adobe. Status as an insider will allow the company to develop products more deeply.
Scene7 also gain credibility as part of a multi-billion-dollar, internationally known company. Mack says a frequent question from customers is Scene7’s staying power. “With the backing of the Adobe name and balance sheet, those questions go away,” he says.
In addition, Scene7 will rely on Adobe’s worldwide sales force to create awareness of Scene7’s products and to serve as a distribution network.
Mack along with partners Peter Noel, president and COO, and Sheila Dahlgren, senior vice president of marketing, founded Scene7 in 1999.
"Scene7 has done a great job developing a sophisticated system that underpins the online delivery of high-fidelity imagery and dynamic assets," says John Loiacono, senior vice president of creative solutions at Adobe. "This acquisition will help Adobe build out a robust Internet infrastructure, allowing us to further develop Scene7`s brand-name customer list and accelerate the online availability of technologies relied on by millions of creatives worldwide."
Scene7 provides technology that automates the production and availability of rich media, including zoom, dynamic sizing, personalization and interactive dynamic product catalogs. Scene7 clients include Sears, Macy’s, Levi Strauss & Co., Zillow.com, Anthropologie, OTTO UK, Lands’ End and QVC.