The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
Shop.com has launched a virtual shopping game called Cart Me Away, designed to test online shoppers’ shopping expertise and pricing knowledge.
Shop.com has launched a virtual shopping game called Cart Me Away, targeted at women and designed to test online shoppers’ shopping expertise and pricing knowledge.
Every day players are given a daily spending amount and asked to pick the winning combination of products that best fits that day’s installment of an ongoing shopping soap opera. There is one right combination of products for each day; players get three chances to make a perfect match. If they do, they receive instant shopping offers. And everyone who plays automatically is entered into a weekly drawing for a $1,000 shopping spree.
“Think of it as ‘Sex and the City’ meets ‘The Price is Right’,” says Mondy Beller, senior vice president of marketing at Shop.com. “Today’s busy woman enjoys taking a break from her daily routine by watching her favorite soap opera or shopping for herself. Our Cart Me Away game combines those favorite activities, letting players tap into their shopping expertise while participating in a virtual soap opera. Plus, it only takes a couple of minutes.”
The game runs for four weeks, May 1-26. Each week a new theme is introduced. For example, the game kicks off when a best friend invites the game player on an all-expense paid trip to Hawaii. Each day a new piece of the story is added.