The athletic apparel retailer also boosts site visits by 50% using customer analytics platform AgilOne.
Celebrate Express plans to consolidate its customer service and print manufacturing operations to become more competitive.
Celebrate Express Inc. plans to consolidate its customer service and print manufacturing operations to streamline operations and reduce costs. Moving the operations to Greensboro, N.C., will affect approximately 48 employees in the Kirkland, Wash., location.
Celebrate Express, an online and catalog retailer of party products, estimates that the total one-time cost of these actions will range from $250,000 to $300,000. The annualized benefits are projected at approximately twice the one-time costs, the company says.
“The company is taking these steps in an effort to streamline operations, lower costs and, in turn, become more competitive. The employees affected have served the company well, some for many years. While this is a difficult decision, we believe that it is clearly the right one,” says Kevin Green, CEO at Celebrate Express, which is No. 173 in the Internet Retailer Top 500 Guide.
Celebrate expects to complete the consolidation by July 2007, Green adds.