The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
1-800-Flowers.com posted e-commerce revenue in Q3 of $175.6 million vs. $161.8 million a year earlier. Total Q3 revenue rose to $213.8 million from $180 million. Net income for the quarter reached $2.6 million.
E-commerce sales for 1-800-Flowers.com Inc. rose by 8.5% in the third quarter while total revenue increased 18.8%.
In Q3, 1-800-Flowers.com posted e-commerce revenue of $175.6 million vs. $161.8 million in the prior year. Total Q3 revenue for 1-800-Flowers.com, No. 35 in the Internet Retailer Top 500 Guide, rose year over year to $213.8 million from $180 million. Net income for the quarter increased 168.4%, or $2.6 million, to $1.1 million, compared with a loss of $1.5 million in the prior year period.
"We are very pleased with our fiscal third quarter results, particularly with the continued improvement in our year-over-year bottom-line performance,” says CEO Jim McCann, who will deliver the Day One Keynote Address, The Web: Powering the Reinvention of Retailing, at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose. “This reflects the combination of strong revenue growth in our three key business categories-Consumer Floral, BloomNet Wire Service and Gourmet Food and Gift Baskets-as well as further improvements in our gross margin and operating expense ratio.”
More than 2 million e-commerce customers placed orders during the fiscal third quarter of which 59% were repeat customers, the company says. 1-800-Flowers.com also attracted more than 830,000 new customers.