March 30, 2007, 12:00 AM

Affiliate networks shrink

The 2007 AffStat Affiliate Marketing report offers a rare glimpse into how affiliate programs compare.

The 2007 AffStat Affiliate Market-ing Benchmark report provides a rare glimpse into how online marketers’ affiliate programs stack up against one another. “Most affiliate programs exist in a bubble, judged to be either a good ROI or not in comparison to other programs within a company,” says author Shawn Collins, Shawn Collins Consulting. One trend suggested by this year’s report is that the number of marketers maintaining huge numbers of affiliates is dropping. 9% of respondents said they have 10,000 or more affiliates, a drop from the 14% of respondents who said so last year; 10% said they had 5,001 to 10,000 affiliates, a decrease from the 15% who said they had this number last year.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

Russian's new data law: What e-commerce firms need to know

All personal data must be stored in Russia, and not in cloud servers elsewhere. Here ...

FPO

Anna Kuzmina / E-Commerce

An introduction to online payments in Russia

Russian shoppers use a variety of domestic e-wallets quite often when shopping online, a result ...

Advertisement