March 28, 2007, 12:00 AM

If over-pronation is your arch enemy, try the Running Shoe Fit Guide

Sierra Trading Post has rolled out the “Running Shoe Fit Guide” on its web site to help customers buy the best running shoe possible without trying it on.

Sierra Trading Post, No. 196 in the Internet Retailer Top 500 Guide, has rolled out a “Running Shoe Fit Guide” on its web site to help customers buy the best-fitting running shoes without trying them on.

The guide defines foot arch types and degrees of pronation, or the normal, slightly inward motion the foot makes as it strikes the running surface. The guide then explains how these factors can affect the choice of proper running shoes.

Sierra Trading Post’s “Running Shoe Fit Guide” also illustrates the best method of shoe lacing based on foot type and offers tips from experienced runners. The cataloger and e-retailer sells discounted shoes, home furnishings, and dress, casual and outdoor clothing. received 2.055 million visits and 1.2 million unique visitors each month in 2006, according to Nielsen/NetRatings.

comments powered by Disqus




From The IR Blog


Mollie Spilman / Mobile Commerce

How to reach the cross-device shopper

Mobile browsing precedes a third of desktop buying, making it essential that retailers cater to ...


Margot da Cunha / E-Commerce

5 tips for holiday success when advertising on Facebook

Stop wasting money on non-converting keywords, use Facebook’s targeting tools, and more.