Retailers shift their ad spending from TV, radio and print ads to digital ads.
After rebuilding Golfballs.com on Microsoft’s .Net 2.0 platform, the e-retailer’s pages can process data faster and its shopping cart is filling up with more products.
After rebuilding Golfballs.com on Microsoft’s .Net 2.0 platform, the golf equipment e-retailer’s pages can process data faster and its shopping cart is filling up with more products, director of e-commerce Brandon Hartness tells InternetRetailer.com.
Golfballs.com’s two-person I.T. department re-wrote the site’s code in .Net 2.0 in about six weeks, upgrading from .Net 1.1, before making the new site live about two weeks ago, Hartness says. The result is that the site is capable of handling far more traffic and, because much data can now be cached in an index file, it can more quickly display product details and other information without having to send all data requests to a back-end database.
Golfballs.com, No. 459 in the Internet Retailer Top 500 Guide, also redesigned its category presentations to make it easier to search by size or color. “We made it easier to find products grouped together and as a result we’ve noticed more items added to shopping carts,” Hartness says.
Tom Cox, president and CEO of Golfballs.com, is speaking at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session entitled Needles in Haystacks: The Small E-Retailer`s Quest for Talent.