February 28, 2007, 12:00 AM

The price is right?

(Page 3 of 3)

Kervin Henry, business group director at GfK, says the Internet likely will continue to increase in importance in retail. For this reason, he adds, “decreased product lifecycle on the Internet means the key to survival is getting the product and price mix absolutely right.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

The challenge and opportunity of e-commerce in the Ukraine

Lamoda, an online fashion retailer backed by Germany's Rocket Internet, began selling in the Ukraine ...

FPO

JoJo Rowden / Mobile Commerce

Wearable fashion: Hot or not?

The potential for wearable fashion is endless and exciting. But brands promoting these web-connected wearables ...

Advertisement