February 28, 2007, 12:00 AM

Technology: Flexible, bendable, profitable

E-merchants require technology that will “flex, bend and meet their complex needs,” says a new Aberdeen Group report.

Now that the Internet has revolutionized how consumers view retailers-increasing customer expectations for service, product selection and interactivity-online merchants are placing more demands on technology, Aberdeen Group Inc. says in its January 2007 report, “Clicks to Customers Benchmark Report: The Real ROI in B2C eCommerce.” “Merchants expect their technology to flex, bend and meet their complex needs and become profitable in short order,” Aberdeen says. Following are technology findings from the report. Aberdeen defines best-in-class as retailers that excel in key performance metrics, such as visitor-to-sales conversions from 8% to more than 25%.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

The challenge and opportunity of e-commerce in the Ukraine

Lamoda, an online fashion retailer backed by Germany's Rocket Internet, began selling in the Ukraine ...

FPO

JoJo Rowden / Mobile Commerce

Wearable fashion: Hot or not?

The potential for wearable fashion is endless and exciting. But brands promoting these web-connected wearables ...

Advertisement