February 21, 2007, 12:00 AM

Guitar Center annual web sales hum along nicely

A combination of organic growth and acquisitions helped Guitar Center Inc. increase web sales by 14% in 2006, while total revenue rose by 13.9%. For 2006 Guitar Center posted web sales of $251.7 million in 2006.

A combination of organic growth and acquisitions helped Guitar Center Inc. increase web sales by 14% in 2006.

For 2006 Guitar Center, which operates MusiciansFriend.com, the newly relaunched and now e-commerce enabled GuitarCenter.com, HarmonyCentral.com and WWBW.com, posted web sales of $251.7 million in 2006, compared with e-commerce revenue of $219.9 million in 2005.

In June, Guitar Center, No. 50 in the Internet Retailer Top 500 Guide, launched GuitarCenter.com to coincide with the retailer’s planned implementation of a buy-online-and-pickup-or-exchange-in-store program. In 2005, Guitar Center also completed its acquisition of the assets of Harmony-Central.com, an Internet content and information site.

Net sales for the year ended Dec. 31, 2006, increased 13.9% to $2.030 billion compared with $1.782 billion for 2005. Overall the web represented 12% of total sales vs. 11.9% in 2005.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Elizabeth Jackson / E-Commerce

What online apparel shoppers want

They want good imagery, and they’re apt to buy related products. They don’t take a ...

FPO

Walt Blum / E-Commerce

An e-retailer’s guide to personalized marketing

If data is the foundation of effective personalized marketing, then customer segmentation and personas are ...

Advertisement