Retailers shift their ad spending from TV, radio and print ads to digital ads.
Indigo Books & Music Inc. is reporting a gain of 6% in web sales for the third quarter. In U.S. dollars, the web represented 8% of total Q3 sales of $261.6 million.
Indigo Books & Music Inc. is reporting a gain of 6% in web sales for the third quarter. For Q3, Indigo posted web sales of $21.8 million vs. $21 million in Q3 2005. The sales figures are in U.S. dollars.
In Canadian currency, Indigo, No. 139 in the Internet Retailer Top 500 Guide to Retail Web Sites, reported an increase in online sales of 17.7% to $28.6 million.
In U.S. dollars, the web represented 8% of total sales of $261.6 million. In Q3 Indigo also took a $1.6 million write-off of software assets related to its e-commerce site, Chapter.Indigo.ca.
"We are pleased with our performance given a 6% average decline in the price of U.S. published books driven by the strong Canadian dollar,” says Indigo CEO Heather Reisman. “Not only have we have been able to grow our top line well above the North American industry average, but we`ve done so without the benefit of strong blockbuster titles this past quarter, compared to last year."
John Rocco, director of kiosks, Indigo Books & Music, will speak at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session titled The Web-Centric Store of the Future.