The growing number of influential Weibo commentators are increasingly opening their own online shops or promoting products.
In Q4, the web represented 29% of IAC/InterActiveCorp’s retailing revenue vs. 26% in the fourth quarter of 2005. The company has cut back on the number of retail-oriented catalogs it publishes by 4%.
IAC/InterActiveCorp posted a 16% gain in retail web sales in the fourth quarter.
In Q4, the web represented 29% of IAC’s retailing revenue vs. 26% in the fourth quarter of 2005. IAC says its quarterly web number is for its total Internet demand, which IAC includes as a figure in its top line retail sales number. The Internet demand represents gross sales before cancellations, returns and cash discounts and excluding shipping and handling revenue.
Based on those percentages, IAC, No. 23 in the Internet Retailer Top 500 Guide to Retail Web Sites, had estimated web retailing sales of $283.8 million in the fourth quarter, compared with an estimated $244.6 million in Q4 2005.
Overall IAC reported Q4 retail sales and total revenue of $978.9 million and $1.82 billion, respectively. That compares with Q4 2005 retailing revenue of $940.9 million and total revenue of $1.69 billion.
IAC’s online brands include Shoebuy.com, Home Shopping Network’s HSN.com, and the former Cornerstone Brands companies: BallardDesigns.com, FrontGate.com, GarnettHill.com, ImprovementsCatalog.com, SmithandNoble.com, TerritoryAhead.com and Alsto.com, and others.
In Q4, IAC also reduced the circulation of its various catalog titles, which include Cornerstone Brands, by 4% from 110 million copies in the fourth quarter of 2005 to 106 million.