CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
BabyTV.com, BabyUniverse’s Internet TV network, will conduct its first live broadcast in partnership with the Juvenile Products Manufacturers Association Show April 23-25 in Orlando, FL.
BabyTV.com, BabyUniverse Inc.’s Internet TV network featuring original content, will conduct its first live broadcast in partnership with the Juvenile Products Manufacturers Association Show April 23-25 at the Orange County Convention Center in Orlando, FL. BabyTV.com will feature such content as the Innovation Awards and New Product Showcase as well as conduct live interviews and product demonstrations with show exhibitors.
The International JPMA Show represents all segments of the prenatal to pre-school market and showcases developing trends, innovation and safety developments in the juvenile products industry. “For the first time, consumers everywhere will be able to take part in the leading industry tradeshow by tuning into BabyTV.com right from the comfort of their homes,” BabyUniverse said in announcing the program. “No other event allows consumers to get an up close and personal look at the latest and hottest trends in juvenile products presented by the manufacturers themselves.”
BabyUniverse, No. 235 in the Internet Retailer Top 500 Guide, also notes: “This first of its kind broadcast creates an unparalleled advertising opportunity for manufacturers to reach consumers directly and quickly determine anticipated demand and feedback on new product line introductions. BabyTV.com is working in partnership with the JPMA to solicit manufacturer participation in this unique new media channel.”
"It has been our goal since the beginning to produce original content for BabyTV.com that is supported by, and valuable to, our manufacturer partners. The International JPMA Show provides the perfect platform for our first production initiative," says John Textor, chairman and CEO of BabyUniverse. "We are thrilled to be partnering with the JPMA to bring valuable product information into the homes of new and expectant parents.”
Segments from the International JPMA Show will be incorporated into BabyTV.com`s 24/7 programming schedule and video-on-demand library during and immediately following the tradeshow.
BabyUniverse’s president of mainstream commerce Georgianne Brown will be a speaker at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a general session on June 6, 11:00 to 11:30 a.m., entitled Web-TV: The Medium Is Once Again A Message about Brand Marketing.