Retailers shift their ad spending from TV, radio and print ads to digital ads.
BabyUniverse’s BabyTV.com will feature video segments based on scenarios from the new book, “Babyproofing Your Marriage, How to Laugh More, Argue Less, and Communicate Better as Your Family Grows.”
BabyUniverse Inc. has signed a video content partnership agreement with HarperCollins Publishers. The company’s BabyTV.com will feature video segments based on scenarios from the new book, “Babyproofing Your Marriage, How to Laugh More, Argue Less, and Communicate Better as Your Family Grows.”
BabyUniverse, No. 235 in the Internet Retailer Top 500 Guide, is an Internet content, commerce and new media company serving expectant and new parents.
In BabyTV.com’s videos, authors Stacie Cockrell, Cathy O`Neill, and Julia Stone will discuss common dilemmas that couples face in early parenthood as well as strategies to help manage those challenges. The book will go on sale Jan. 23.
"We could not be more excited about this unique content relationship and its alignment with the objectives of BabyTV.com", says John Textor, chairman and CEO of BabyUniverse. "HarperCollins` decision to produce entertaining video content as a means to promote this certain best seller is truly visionary in the new media marketplace. With our acute focus on the connection between content and commerce, the content of “Babyproofing Your Marriage” has found a perfect home at BabyTV.com."
BabyTV.com debuted in December. Georgianne Brown, president, mainstream e-commerce of BabyUniverse, is speaking at Internet Retailer Conference & Exhibition, June 4-7 in San Jose, in a session entitled Web-TV: The Medium Is Once Again A Message about Brand Marketing.