January 8, 2007, 12:00 AM

Avenue A | Razorfish hires former Claiborne e-commerce exec David Towers

David Towers, former vice president of e-commerce at Liz Claiborne Inc., has been named vice president, managing director for the Los Angeles office of Avenue A | Razorfish.

 

David Towers, former vice president of e-commerce at Liz Claiborne Inc., has been named vice president, managing director for the Los Angeles office of Avenue A | Razorfish, a digital and search engine marketing firm.

Towers will be accountable for daily operations of the Los Angeles office. His responsibilities include managing staffing functions, driving revenue, overseeing client relations and leading creative and technology efforts.

Prior to Avenue A and Liz Claiborne, Towers spent more than five years with J. Crew Group as director of e-commerce operations and then was promoted to vice president, responsible for the operation of JCrew.com. Additionally, he spent four years with American Express Travel Related Services managing customer relations programs and more than two years with Diagnostic Research International where he was a research analyst.

Towers’ colleague at Avenue A, Bruce Woolsey, will speak at the Internet Retailer Conference & Exhibition, June 4-7 in San Jose in a session entitled New Age Marketing Tools: Is Today`s Hype Tomorrow`s Help?

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Przemyslaw Mankowski / E-Commerce

How a Polish e-commerce firm gained approval to operate in China

Quarticon, a provider of personalization and remarketing technology, found a local partner, paid attention to ...

FPO

Thom O'Leary / E-Commerce

Five ways to buy valuable time for a replatforming project

Fast-growing retailers are often racing against the clock as they move from one e-commerce platform ...

Advertisement