Retailers shift their ad spending from TV, radio and print ads to digital ads.
Napster added 48,000 subscribers during the third quarter and users downloaded or streamed 1.2 million songs in 2006. Napster’s subscriber base now stands at 566,000.
Napster announced this week that it added 48,000 subscribers during the third quarter and that users downloaded or streamed 1.2 million songs in 2006. Napster’s subscriber base now stands at 566,000. Napster also reports it expects to report sales for the quarter of $28 million. It will release final results on Feb. 8.
"We are pleased that fiscal third quarter results are expected to be ahead of guidance, highlighted by a healthy subscriber increase of approximately 48,000 additions during the period, solid international growth on the heels of the Napster Japan launch and continued expense management," says Chris Gorog, chairman and CEO. "Napster has significantly improved its strategic position over the past twelve months, with a global footprint now including the top four music markets in the world and a robust mobile offering spanning multiple geographies and support from global operators including Cingular and DoCoMo, two of the world`s largest wireless carriers."
Napster, No. 100 in the Internet Retailer Top 500 Guide, also announced that it has partnered with Virgin Digital to exclusively market Napster to Virgin Digital`s customers in the U.S. currently using Virgin`s paid music subscription service and paid and free Internet radio products.