December 29, 2006, 12:00 AM

Online holiday spending jumps 26% year-over-year to $23.11 billion

During the 56 days of the 2006 holiday season—Nov. 1 through Dec. 26—total online retail spending reached $23.11 billion, marking a 26% increase over the corresponding days in 2005, according to comScore Networks.

During the 56 days of the 2006 holiday season-Nov. 1 through Dec. 26-total online retail spending reached $23.11 billion, marking a 26% increase over the corresponding days in 2005, according to comScore Networks Inc. Sales during the week prior to Christmas, Dec. 18 through Dec. 22, rose 38% over the corresponding week in 2005. And year-to-date non-travel e-commerce spending surpassed the $100 billion mark for the first time ever on Dec. 23.

“Online sales continued to show strong growth during the last week before Christmas when procrastinators were clicking with confidence,” says Gian Fulgoni, chairman of comScore Networks. “Consumers making purchases in those final days expressed both their faith in retailers’ ability to pick and pack their orders in a timely fashion and shippers’ ability to drop them on recipients’ doorsteps in time for Christmas.”

That online retail consumer spending for the year to date has surpassed the $100 billion mark is a testament to the continued growth and strength of the online marketplace, Fulgoni adds. “Retail e-commerce-excluding gas, autos and food-now accounts for approximately 7% of U.S. consumers’ retail spending, making it an important component of the total U.S. economy.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Adrien Henni / E-Commerce

Russian's new data law: What e-commerce firms need to know

All personal data must be stored in Russia, and not in cloud servers elsewhere. Here ...

FPO

Anna Kuzmina / E-Commerce

An introduction to online payments in Russia

Russian shoppers use a variety of domestic e-wallets quite often when shopping online, a result ...

Advertisement