Mobile advertising accounts for 76% of that spending as marketers increasingly shift spending to the social network’s mobile ads.
During the 56 days of the 2006 holiday season—Nov. 1 through Dec. 26—total online retail spending reached $23.11 billion, marking a 26% increase over the corresponding days in 2005, according to comScore Networks.
During the 56 days of the 2006 holiday season-Nov. 1 through Dec. 26-total online retail spending reached $23.11 billion, marking a 26% increase over the corresponding days in 2005, according to comScore Networks Inc. Sales during the week prior to Christmas, Dec. 18 through Dec. 22, rose 38% over the corresponding week in 2005. And year-to-date non-travel e-commerce spending surpassed the $100 billion mark for the first time ever on Dec. 23.
“Online sales continued to show strong growth during the last week before Christmas when procrastinators were clicking with confidence,” says Gian Fulgoni, chairman of comScore Networks. “Consumers making purchases in those final days expressed both their faith in retailers’ ability to pick and pack their orders in a timely fashion and shippers’ ability to drop them on recipients’ doorsteps in time for Christmas.”
That online retail consumer spending for the year to date has surpassed the $100 billion mark is a testament to the continued growth and strength of the online marketplace, Fulgoni adds. “Retail e-commerce-excluding gas, autos and food-now accounts for approximately 7% of U.S. consumers’ retail spending, making it an important component of the total U.S. economy.”