JD.com and Alibaba create indexes to identify Chinese shoppers’ spending trends, which help retailers gain insight.
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The future for customer reviews may hold a melding into other, larger applications, says Garf of AMR. “Looking 24 months out, I wouldn’t be surprised to see these capabilities built into e-commerce or web analytics platforms,” he says. “Reviews are complementing the e-commerce capabilities of a web site with their content and community functionality.”