December 29, 2006, 12:00 AM

Generating new sales-spiking buzz

(Page 4 of 4)

The future for customer reviews may hold a melding into other, larger applications, says Garf of AMR. “Looking 24 months out, I wouldn’t be surprised to see these capabilities built into e-commerce or web analytics platforms,” he says. “Reviews are complementing the e-commerce capabilities of a web site with their content and community functionality.”

paul@verticalwebmedia.com

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Greg Tolman / E-Commerce

Centrailized order management is key to cross-channel success

An IBM survey shows the most successful retailers set themselves apart by creating a centralized ...

FPO

Liz Duggan / B2B E-Commerce

Build Your B2B eCommerce Platform Around Your Customers

With more B2B buyers demanding the option to buy from their suppliers online, companies need ...

Advertisement